PlainsCapital Bank (2008)
This was one of the first projects I was involved in that included comprehensive UX work by an information architecture team. It introduced me to personas, user flows, and other user-centered deliverables.
- Creative Direction
Milestones / Process
Research (Color Theory)
I experimented with different color palettes, each representing key concepts or values. They were titled "Elegance," "Growth," "Safety," and "Stability."
"Elegance," for example, included black, grays, white, and red—colors associated with energy, passion, power, and sophistication.
"Elegance" color combo
"Growth" color combo
"Safety" color combo
"Stability" color combo
Using personas developed from user interviews, along with site and user flows, an information architecture team created wireframes. Shown here are two, but the entire project included over fifty unique wireframes for various pages of the site.
Home page wireframe
Internal page wireframe
Concepts were created to show general placement of a page's header, main content, footer, and navigation. These concepts served as mood boards, featuring specific imagery as well as the colors from each palette defined earlier.
From here, a more refined design direction was established.
Home page design concept using "Elegance" color combo
Home page design concept using "Safety" color combo
Home page design concept using "Growth" color combo
For the final design, the "Elegance" color theme of black, grays, white, and red was used. This combo provided a range of contrasts that I could make use of throughout the site, giving PlainsCapital Bank's online presence a visual richness that it didn't have before.
This helped modernize their look online, and improved the accessibility of the login, products and services information, banking location details, and marketing callouts for promotional offers.
Home page design
Home page design
Internal page design