J Danny

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LeadsOnline Challenge Coin

A limited edition challenge coin for LeadsOnline top accounts.

While the true origin of challenge coins is unknown, they have a long history tied to military service. Modern challenge coins are typically used to commemorate a visit to an agency or organization. The medallions often include symbols, statements, and values important to their respective organizations.

I had previously never worked on a coin, so initially I spent some time studying a bit of coin design. I collaborated with Empire Challenge Coins in New York, a company that specializes in the production of these coins.

The LeadsOnline coin includes symbols of Texas (where the company originated) and symbols important to law enforcement, as well as the company's mantra: Advance Cases Faster, and a star representing each employee.