J Danny

Bio

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Wine Cards

I created Wine Cards to help students (including myself) learn relevant characteristics of wines made from a variety of grapes.

Wine Cards originally started as a small handbook, distinct from other products because of its size. But that didn't allow me to create a product that was easily scalable, so instead, each wine variety profile was put on a card. There would be a base set of cards, with the idea that additional cards could be added in the future.

Between 2018 and 2021, I sampled and documented over 400 wines from different parts of the world in order to understand how climate and winemaking practices influence its taste. During that time, I started to refine the idea for Wine Cards. After about a year of design and testing, I created three sets: Beginner, Intermediate, and Texas.